In the imp: This smelled like an old head shop, or like books that I keep near my incense burner.
On me: still that smell that reminds me of incense, but there's a sweetness behind it that tempers the smell.
Overall, I'm pretty pleased- when I first put it on, I was afraid I'd smell like unwashed hippie sweater all day, but it's more like a comfy jacket on a cool day. It's been a couple of hours and I'm just starting to smell the cinnamon, but it's not a strong part of the mixture- just a hint of spiciness, which keeps up the warmth. It's fairly strong on me, since I put on the tiniest bit and it hasn't faded in intensity, but the throw/sillage/other-people-smelling-this-ness seems to fade pretty quickly.