In the imp: Someone has cleaned the dentist's office with extra-strength Pine-sol.
Wet: Immediately after putting it on my guy definitely smelled, uh, sanitized. But after about three minutes the freshening elements all went away and he just smelled woodsy.
Dry: It didn't really change much. It was very dry and not sweet in any way. I had to get very close to smell it at all, but then again he puts on a very modest amount when he tries these scents. He liked it!