Wet, this was oatmeal cookies for me, which was very pleasant, but dry, it became fruity, and it took me a while before I could place what it made me think of -- apples! It's very much like applesauce, apple turnovers, apple oatmeal, and frankly I'm DELIGHTED. My only wish is that it would have more throw on me, since I have to put my nose right on my wrist to get anything from it.