I completely agree - the rose is very, very minute and it's more of a generic floral smell (very light & feminine, and not in your face like other rose-scented things seem to be to me) - but it seems to provide a balance that's preventing it from being too cookie-ish.
I applied after lunch, and a few hours later - I still smell like a very, very tasty pastry with a teensy hint of something fruity hidden inside. Definitely on my list of 5mls to buy!